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How do you pronounce "GIF"?

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  • How do you pronounce "GIF"? You know, Graphics Interchange Format, the animations you use instead of actual words to express yourself? This crucial debate, no less essential to human life than breathing or slaying and skinning goats for sustenance, is brought to you by The New York Times. The Grey Lady profiled the GIF's inventor, Steve Wilhite, who says it's a soft G, as in "Choosy developers choose GIF." Some people agree. Some don't. Really, the Oxford English Dictionary says both are all right, and more importantly, no one cares. Hard G, soft G, just do you.