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GoPro strapped itself to a $3 billion IPO

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GoPro, the miniaturized action camera that has quite literally introduced viewers to new perspectives on the world—from child to canine—raked in a cool $427 million in new funding Wednesday with the launch of its initial public offering (IPO). Thanks to investors shelling out $24 each for some 17.8 million shares, the San Mateo, Calif., company saw it’s IPO debut at a whopping $2.96 billion.

Nicholas Woodman, the 39-year-old CEO who conceived of the idea on a surfing trip over a decade ago, can now call himself a billionaire due to his post-offering share count of 52.4 million shares being valued at $1.3 billion. That’s a number that’s on the rise, as Thursday afternoon saw stock prices climbing 31% to $31.40.

Here's a GoPro monkey selfie to celebrate and 10 reasons you should be investing in this new way to shoot video:

From what we've seen from GoPro users so far, the tiny, durable action camera allows you to:

H/T Bloomberg | Photo via thart2009/Flickr (CC BY 2.0)