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Here are 10 reasons you should be investing in this new way to shoot video.

GoPro, the miniaturized action camera that has quite literally introduced viewers to new perspectives on the world—from child to canine—raked in a cool $427 million in new funding Wednesday with the launch of its initial public offering (IPO). Thanks to investors shelling out $24 each for some 17.8 million shares, the San Mateo, Calif., company saw it’s IPO debut at a whopping $2.96 billion.

Nicholas Woodman, the 39-year-old CEO who conceived of the idea on a surfing trip over a decade ago, can now call himself a billionaire due to his post-offering share count of 52.4 million shares being valued at $1.3 billion. That’s a number that’s on the rise, as Thursday afternoon saw stock prices climbing 31% to $31.40.

Here's a GoPro monkey selfie to celebrate and 10 reasons you should be investing in this new way to shoot video:

From what we've seen from GoPro users so far, the tiny, durable action camera allows you to:

H/T Bloomberg | Photo via thart2009/Flickr (CC BY 2.0)

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