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Should you retweet yourself?

Is there an echo in here?

 

Miles Klee

Internet Culture

Posted on Jun 14, 2016   Updated on May 26, 2021, 2:57 pm CDT

Twitter has unveiled a new feature, and users are abuzz. Is it a way to opt out of seeing sponsored content? An actually functioning anti-harassment tool? Some improvement on whatever the hell “Moments” is supposed to be? Hahaha, no. It’s the ability to retweet yourself.  

https://twitter.com/MilesKlee/status/742428185057329152

That’s right: One of the two people to retweet that tweet was me—the guy who tweeted it. I RT’d just in case some bozo follower wasn’t keeping close tabs on my timeline and needed a second chance to engage with my content. Sure, with old Twitter I could have tweet-quoted myself, like so:

https://twitter.com/MilesKlee/status/742768910269710336

But the self-RT is so sleek, so efficient, so futuristic. And if you already have a mountain of evergreen tweets in your history, so much the better for your personal brand, which will never grow stale as you endlessly recycle it. Welcome to the fountain of youth, bitches. Splash around, why don’t ya?

https://twitter.com/911VICTIM/status/742760265104523264

https://twitter.com/8BitRamen/status/742764177421422592

https://twitter.com/ItsTonyNow/status/742759387597524992

https://twitter.com/birthday__girl/status/742762785872982016

https://twitter.com/Cryptoterra/status/742760138755313664

https://twitter.com/walkthemunoz/status/742759978390282240

https://twitter.com/ASAPcourt/status/742771952411107329

https://twitter.com/ByeAshy/status/742766500541562880

But before you go on a self-retweeting rampage, remember: There’s a right and a wrong (and an even wronger) way to do this. Don’t fuck it up!

https://twitter.com/Ethan_Booker/status/742760717678456832

https://twitter.com/russbengtson/status/742755946821210113

And, naturally, there are some solid arguments for never self-RT’ing.

https://twitter.com/bn2b/status/742761843316412417

https://twitter.com/Swell_Bro/status/742763887435485184

If you find yourself bewildered by all the nuances of this exciting new phase in the age of social media anxiety, however—or, God forbid, actually taking a side in the argument over it—just remember: Nobody actually cares.

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*First Published: Jun 14, 2016, 2:44 pm CDT