His name his Gustavo Almadovar, and he can’t help but swivel his head when telling you so.

Footage of the field reporter for Channel 9 in Central Florida went viral in February, when a viewer cut together a 38-second YouTube video of Almadovar sassily signing off on his segments.

Almadovar, 46, tosses back to the studio with the kind of non-human cadence of a TV reporter. It already sounded like the reporter was singing, and with the popularity of the Gregory Brothers’ AutoTune the News, it was only a matter of time before someone remixed it.

Then someone dropped the bass. 

Almadovar actually left the station in 2008, so his online fame took a while to gestate. When the video was posted to Reddit, it took off. Now, people are really making Gustavo Almadovar sing. Listen at your own risk: This guy's name will get stuck in your head.

H/T Reddit | Screengrab via YouTube