Bad driving will kill you all by itself, but making a high-speed mistake in a blizzard no doubt enhances the odds of death. So it’s nice that South Dakota’s Department of Public Safety thought to educate motorists about best winter practices—and we’re exceedingly glad they did it like this.
Today in PR campaigns that went away too soon: #DontJerkAndDrive http://t.co/jkgzjRpbFt pic.twitter.com/VuaAWmXT3E
— Paul Balcerak (@paulbalcerak) December 15, 2014
There’s an undeniable wisdom to not swerving when you realize your wheels are sliding on snow or ice, as well as a certain catchiness to the phrase “Don’t Jerk And Drive.” And yet.
This #DontJerkAndDrive campaign is a gem. Thank you, #SouthDakota. pic.twitter.com/NlGT5Hb51P
— Raymond Vagell 🍥 (@PrancingPapio) December 15, 2014
https://twitter.com/Cody_Huisken/status/540640237287137281
https://www.youtube.com/watch?v=Zf63cxtJV_U
Sadly, after numerous complaints about masturbatory overtones from all eight of South Dakota’s residents, DPS pulled the plug on the campaign. “This is an important safety message, and I don’t want this innuendo to distract from our goal to save lives on the road,” said DPS secretary Trevor Jones, according to Fox. Let the jerking re-commence!
State pulls #DontJerkAndDrive ad. #abovethefold pic.twitter.com/i7OgCcXS4h
— TONY REISS (@realTonyReiss) December 12, 2014
Truly, #DontJerkAndDrive was too beautiful for this world. But we got our laughs in, thank god. Let it never be said that Americans squandered an opportunity to think about dicks (or delicious spicy chicken).
This doesn't seem right to me. #DontJerkAndDrive pic.twitter.com/HUYoG4Gx59
— tyler (@tylermac) December 9, 2014
It's real folks. Be careful out there. #DontJerkAndDrive pic.twitter.com/wJ0UGtPH0S
— tyler (@tylermac) December 9, 2014
H/T Kelly Cohen | Photo by Tim Menzies/Flickr (CC BY 2.0)