A new commercial spoof has a simple response to all of the haters and bigots: Eat it.
The original Cheerios ad, which depicted an interracial family and featured a little girl who asked about the health benefits of eating Cheerios, debuted May 28. While it received a lot of support from viewers, it also saw so much racist backlash that the company had to disable YouTube comments.
Cheerios, however, remained otherwise unfazed by the backlash at the time.
"Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all," Cheerios vice president of marketing Camille Gibson told Gawker.
YouTuber Kenji America decided the company needed a tougher response to all of the haters, and created a sharp parody commercial with a similar concept. A young girl comes up to her mother—both who look close to their actual counterparts—with a box of Cheerios.
"Is it true that eating a healthy breakfast cereal like we do every morning is normal, and in the year 2013, the way our family looks shouldn't be a big deal?" the girl asks, calling out all of the racist backlash the original video received.
With a smile, the mother observes that no matter what the haters say about it, their family has the right to eat the heart-healthy cereal, and whatever else they want, with whomever they want.
With a giant grin, the girl runs off to give the cereal to her other parent—with a twist from the original ad.
"What, now this is a problem?" the other woman says, calling out haters before they even have a chance to attack the parody in the YouTube comments—which are not disabled.
Photo via Kenji America/YouTube
Texans are adopting dogs in droves to rescue them from flooded animal shelters
Now this is Southern hospitality.98k
How to play every classic video game on your phone
The best '80s and '90s consoles in the palm of your hand.22k
The problem with calling Tess Holliday the 'size 22 supermodel'
It's just numbers porn.10k
These 3D-printed Wolverine claws retract with a bionic sensor
Who needs mutant powers if you have a 3D printer?
Your definitive guide to the best robot butts
Thick, toned and metal.9