Old Navy is getting racial backlash from some of its followers after a recent ad featured an interracial family.
On Friday, the clothing store tweeted out a link to its Thank You Event, which offered 30 percent off of customers’ entire purchases. In the accompanying photo are a white man, a black woman, and a black boy.
Oh, happy day! Our #ThankYouEvent is finally here. Take 30% off your entire purchase: https://t.co/nGQ9Pji1pN pic.twitter.com/vq4mIczm6A
— Old Navy (@OldNavy) April 29, 2016
While some ads in recent months have sparked an outcry from customers—such as the Gap Kids ad that had some people accusing Gap of racism—the Old Navy ad is inspiring a backlash of a different kind.
It appears that racist trolls are taking issue with Old Navy putting an interracial family in an ad in the first place, accusing the apparel company of “miscegenation,” which is defined as “a mixture of races.”
https://twitter.com/mak_morn3/status/726068830338953217
https://twitter.com/CulturalCombat/status/726095020982312960
https://twitter.com/RousetheMasses/status/726222432403619840
https://twitter.com/BellaDashwood/status/726070687337725953
https://twitter.com/marylovefreedom/status/726092757467586560
Old Navy responded to one of the commenters to find out what disappointed him about Old Navy, although the complaint had nothing to do with unsatisfactory customer service.
https://twitter.com/mak_morn3/status/726086715451052033
Others commented about how ridiculous the racist backlash to the ad was while some chose to stay out of the kerfuffle at all. Tweets praising Old Navy’s decision to post an inclusive, diverse ad have been popping up as well.
https://twitter.com/wokesharkboy/status/726828189947830272
Hey @OldNavy, my family and I thank you for the diversity in this ad! #LoveWins, no matter the color ❤️ pic.twitter.com/TjgYUPMGu4
— Khary Penebaker (@kharyp) May 1, 2016
2016: People are complaining about interracial family in the @oldnavy ad make me question humanity https://t.co/pRqOwl4jhV
— Mariusz (@dotmariusz) May 1, 2016
https://twitter.com/brooklyngohard/status/726823519179407361
RIP Old Navy’s mentions.