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During the 2008 election, Barack Obama simply owned online engagement, welcoming the tech-savvy change to the way voters interact with politicians. Eight years later, Donald Trump is showing presidential hopefuls what not to do on social media platforms.
Perhaps the most fitting way to explain this is how Trump's tweets would negatively impact him vying for any other job, much less commander in chief. As CNET reports, the way the Republican nominee tweets is exactly what job recruiters don't want you to do.
"Job recruiters detest typos, oversharing and photos of alcoholic consumption," journalist Alfred Ng explains, citing a 2016 Recruiter Nation Survey from Jobvite. Swap alcohol with the consumption of other less healthful indulgences, like fast food, and you've pretty much got the online version of the Donald.Typos are rampant in Trump's tweets, to the points that it's become a running joke of who's cleaning up his social media mess based on what device it's being sent from. A condolence tweet regarding the shooting death of Nykjea Aldridge went through three iterations before Trump shifted his focus. All three came from different devices: the first from an Android phone, which many journalists have speculated is the real Trump tweeting. The second cleared up a typo misspelling NBA superstar Dwyane Wade's first name and was sent from an iPhone three hours after the first tweet. A third tweet finally got the message across and was sent from an iPad. As Ng points out, all of Trump's deleted tweets are readily available via the Sunlight Foundation's Politiwoops project, giving voters a glimpse of the mistakes the candidate felt were large enough to eliminate.
This hasn't stopped him from posting some seriously incendiary things and keeping them, though. Heck, even Trump's oddly pleasant Cinco De Mayo missive (aka Taco Bowl-gate) came with racist undertones.At his worst, Trump's tweets are offensive and insulting HR violations in the making. Had he been competing on the Apprentice, he'd be fired immediately, perhaps even passed over in auditions.