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thisdoesnmeantyes Activist group Rape Crisis London launched the campaign to express the message that no matter what you’re wearing or doing, you aren’t asking to or deserve to be raped. April is Sexual Assault Awareness Month and a campaign called #ThisDoesntMeanYes is taking off in the UK. Activist group Rape Crisis London launched the campaign to express the message that no matter what you’re wearing or doing, you aren’t asking to or deserve to be raped. thisdoesnmeantyes

Women take a stand against rape culture with #ThisDoesntMeanYes

The message is simple: "A short skirt is not a yes. A red lip is not a yes."

Photo of Marisa Kabas 

Marisa Kabas

IRL

Posted on Apr 21, 2015   Updated on May 29, 2021, 12:40 am CDT

April is Sexual Assault Awareness Month, and a campaign called #ThisDoesntMeanYes is taking off in the UK.

Activist group Rape Crisis London helped launch the campaign to share the message that no matter what you’re wearing, it should never be construed as an invitation for sexual assault.

https://www.instagram.com/p/1ndrunHEEp/

This project is in the same vein as Red My Lips, another Sexual Assault Awareness Month campaign which invited women to sport bold red lips all month. Red My Lips delivered a similarly simple yet powerful message: that wearing sexy lipstick is not any sort of invitation for unwanted conversation or contact.

H/T Glamour | Photo via This Doesn’t Mean Yes

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*First Published: Apr 21, 2015, 5:23 pm CDT

Marisa Kabas

Marisa Kabas is a lifestyle reporter and activist. Her work has been published by Fusion, Fast Company, and Today. She’s also served as an editorial campaigns director for Purpose PBC, a social movement incubator.

Marisa Kabas