Barcelona-based clothing brand Desigual made its triumphant return to New York Fashion Week. Known for its vibrant prints and street art-inspired clothing, the Spring 2017 ready-to-wear line that hit the runway was just as edgy as Desigual’s previous offerings.
The breezy outfits gained a whole lot of press from Desigual’s bold decision to have a majority of its models go without makeup, along with five models who got the Snapchat treatment.
Artists notable filters as the flower and butterfly crowns into real-life accessories for some of the models who went with moisturizer and #nofilter. And M.A.C. Cosmetics makeup artists brought the dog, bee, tiger, and deer filters to life.
https://www.instagram.com/p/BKLt2t0AgzX/
Reactions were mixed.
ummm Desigual models as Snapchat filters in #NYFW is everything pic.twitter.com/SuquRdW6eL
— hannah chambers (@hanchambers) September 9, 2016
https://twitter.com/greedyzustins/status/774941911257903104
https://twitter.com/suicidalfigures/status/774920373284458496
But one thing is clear: Desigual’s Snapchat filters come to life is certainly getting a whole lot of play.
H/T Elle