Photo via Sam Aronov/Shutterstock (Licensed)

Your favorite Snapchat filters are now couture.

Barcelona-based clothing brand Desigual made its triumphant return to New York Fashion Week. Known for its vibrant prints and street art-inspired clothing, the Spring 2017 ready-to-wear line that hit the runway was just as edgy as Desigual's previous offerings.

The breezy outfits gained a whole lot of press from Desigual's bold decision to have a majority of its models go without makeup, along with five models who got the Snapchat treatment.

Artists notable filters as the flower and butterfly crowns into real-life accessories for some of the models who went with moisturizer and #nofilter. And M.A.C. Cosmetics makeup artists brought the dog, bee, tiger, and deer filters to life.

#Snapchat filters as a beauty trend for #NYFWSS17 📸 @blusho

A photo posted by Desigual (@desigual) on

Reactions were mixed.
But one thing is clear: Desigual's Snapchat filters come to life is certainly getting a whole lot of play.

H/T Elle

Promoted Stories Powered by Sharethrough
A fail-safe guide to Snapchat's on-demand geofilters
Snapchat's admissions process for its community geofilters was once a highly competitive and mysterious game.
New York repeals the 'tampon tax'
Menstruators, rejoice! At least, if you live in New York, because it just became the 11th state to repeal the tax on menstrual products. Which means Gov. Andrew Cuomo just tweeted a photo of tampons.

Pure, uncut internet. Straight to your inbox.

Thanks for subscribing to our newsletter!