Lena Dunham and Jemima Kirke have shown plenty of skin on HBO's Girls. But now the stars and IRL friends are lending their bodies to a campaign that aims to help women feel more comfortable in their skin.
Lonely, a New Zealand-based lingerie company, shared images of the duo wearing their intimates on Thursday.
In a brand statement, Lonely explained its mission: "Lonely aspires to showcase women wearing underwear in a way that we usually don’t see in mainstream advertising and the media."
They added, "Instead of being objectified, the women who participate in these campaigns—in this case, Lena and Jemima—are empowered and exhibit real beauty that will hopefully help women everywhere feel a little more liberated. The brand also never retouches a single image."
Bust has critiqued Lonely for not yet offering plus sizes, but we're hoping they'll fix that soon. In the meantime, looking good, girls!