kim kardashian

Screengrab via E! Entertainment/YouTube

Some people just wake up like this.

Kim Kardashian is known for her two-hour long makeup routine  that has fueled a $29 million dollar cosmetics industry

That's why Kardashian's decision to go without makeup at a Balenciaga event during Paris Fashion Week is creating quite a stir. The 35-year-old took to Instagram and Snapchat to showcase her new look. 

Balenciaga. No make up today.

A photo posted by Kim Kardashian West (@kimkardashian) on

Kardashian posted a video on Snapchat that explained her reasoning. 

"Just went to the Balanciago show makeup-free. Kinda feels good just to not spend all that time on it," she said. 

The celebrity turned heads on the red carpet for other reasons as well. Kardashian also donned a trench coat and thigh-high boots on Sunday—and nothing else. 

Kardashian is the most recent to take part in a makeup-free trend among female celebrities and everyday women. Gweneth Paltrow, Lady Gaga and Kylie Jenner are just a few of the famous women who bared it all on social media. Alicia Keys' decision to go without cosmetics at the 2016 Video Music Awards even sparked a backlash from fans and trolls alike on Twitter. 

Fans of Kardashian were more positive with their feedback, complimenting her natural beauty and fur-free outfit.

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