James Charles covergirl

Photo via CoverGirl/Instagram

17-year-old James Charles has makeup skills that puts us all to shame.

CoverGirl makeup has never just been for girls, but the company is now making that more obvious by having their first-ever male CoverGirl model. 17-year-old James Charles is known for his makeup Instagram, where he recently announced the new partnership.


Charles will be promoting a new line of mascara for the company, and his partnership marks a huge leap in the way beauty could be viewed by mainstream society. Men still face stigmas about wearing makeup and embracing traditionally feminine looks, so by making a man the public face of a makeup brand, more people than ever will be reminded that there’s no shame in men wearing makeup.

Also, can we talk about how Charles has only been doing makeup for a year? Kid’s got skills.

H/T Refinery29

Promoted Stories Powered by Sharethrough
makeup
#PowerOfMakeup selfies fight back against makeup shaming
Some people wear lots of makeup, and that’s cool. Some people choose to wear no makeup, which is also cool! And one makeup vlogger wants to make it clear that no matter how you feel about makeup, you shouldn’t feel judged for your facial artistry choices.
From Our VICE Partners
Group

Pure, uncut internet. Straight to your inbox.

Thanks for subscribing to our newsletter!