Airbnb wants your help making a Vine movie

SvV2Srq.png (PNG Image, 640 × 960 pixels) - Scaled (63%)
They’re using the app to create a film for a new campaign called “Hollywood and Vines.”

Since its release in January, Vine has evolved from a medium for personal expression to a platform for corporate collaboration. Perhaps Airbnb, a house-rental finder that operates on the same networking platform as CouchSurfing, was inspired by other collaborative Vine tourism ads. The company's using the app to crowdsource a film for a new campaign called “Hollywood and Vines,” which started yesterday.

Over on Twitter, Airbnb's tweeting out “shot lists” every day until Aug. 25. Followers can then submit a six-second Vine clip using the specs from their tweet.

After the cutoff date, a select number of submitted clips will then be edited together for a film, which is being touted as the first short film shot entirely Vine. It will be screened on the Sundance Channel next month. If your clip is used, you get $100 towards an Airbnb rental.

You can find submissions on Vine under the #airbnbhv tag, and there are already quite a few, many of them involving a paper airplane zooming through different locales. It’ll be interesting to see what happens with this effort, a sort of virtual version of an exquisite corpse. Fun fact: Ashton Kutcher is an Airbnb investor.

Screengrab via Pinot/Vine

Vine and the art of 6-second comedy
In comedy, timing is everything. It’s all about the anticipation and delivery, playing off of expectation and striking when the moment’s right.
From Our VICE Partners

Pure, uncut internet. Straight to your inbox.

Thanks for subscribing to our newsletter!