Reaching millions from your living room
How does a YouTube star celebrate reaching one million subscribers, besides a thankful video?
Rapper and comedian Timonthy DeLaGhetto got naked, literally, for his fans.
“I’m so excited, I love you guys so much. I wanted to do something crazy special and epic” he says before he books it down a Canadian hotel hallway.
Filmed presumably by his giggling girlfriend, DeLaGhetto uploaded the footage onto YouTube on August 15th, for all his fans to see... and to admire his bare bum.
“I got a million subscribers on YouTube. And I’m naked!” he shouts in his first celebratory video.
25 year old Tim Chantarangsu, who goes by Timonthy DeLaGhetto on YouTube, began his video career in September of 2006 and has amassed more than 300 million views on his videos. Two weeks ago, he hit that coveted 1 million subscriber mark, making him the 45th most subscribed channel on YouTube.
Besides his not-safe-for-work celebratory streaking video, DeLaGhetto also uploaded a freestyle rap video with former American Idol contestant Andrew Garcia a few days ago.
DeLaGhetto is one of a couple YouTubers that hit that major subscriber milestone (and more payments from YouTube) recently.
Natalie Tran, who runs communitychannel, hit 1 million subscribers about three weeks ago. Tran is the most subscribed to YouTuber in Australia, and the 43rd most subscribed globally. Tran’s videos caught the attention of the travel network Lonely Planet, who sent her around the globe to film her escapades. Tran was also the subject of a recent Forbes profile on its blog section. Tran did not make a celebratory video, though this video was uploaded around the time of her ascension.
Rapper DeStorm hit the one million subscribers mark on August 18th and tweeted about needing cake to celebrate. Within minutes, the comedy duo The Fine Brothers, known for their “Kids React to (insert pop culture reference)” skits , also tweeted about hitting the one million subscriber mark.
Neither DeStorm or The Fine Brothers made a celebratory video, but their fans took to making them, like 13 year old UK resident Mitch Provis’ video about DeStorm.
While it is against a YouTube partner’s contract to disclose how much ad revenue they share, it is almost common knowledge that Ray William Johnson, owner of three popular channels and the most subscribed to YouTuber with 4.5 million, cracked seven figures for a salary.
Looking at last year’s salaries of the highest grossing YouTubers, calculated by TubeMongel, Shane Dawson was the highest paid at roughly 315,000 a year with 1.8 million subscribers. A year later, Dawson has 2.7 million subscribers, and in all likelihood, makes more money. Dawson was unavailable for comment at this time.
Justin Matthew, the business manager of Dylan Hart, the star of LifeHacker’s Scientific Tuesday’s series, explained in a text message it is hard to speculate how much each YouTuber makes as they each have their own “deals and side ventures,” such as TV show stints, t-shirt sales, or live concerts.
Either way, hitting one million subscribers is a great excuse to quit one’s day job -- and even run buck naked.