The rapper took to YouTube on Tuesday to announce the 2013 launch of Revolt, a socially driven music and news channel that the entertainment mogul says will "give new artists an opportunity to get seen and heard, new visual directors to get seen and felt."
"Revolt is the first channel created entirely from the ground up in this new era of social media," Diddy (real name Sean Combs) wrote in a statement. "We're building this platform for artists to reach an extraordinary number of people in a completely different way.
Details are scarce, but Revolt has already received a wealthy slew of positive attention since the announcement went public. The announcement received 553 likes on Facebook, and his message was retweeted by a number of pop entertainers, including Bun B, Q-Tip, and pop star Rihanna.
Despite the massive support the announcement has received, however, we at the Daily Dot were more impressed by Kanye West’s Twitter bender about RONDA.
Below are our top five reasons why we think Revolt will turn out downright revolting.
1) As Facebook commenter Daniel Ncube noted on Diddy's post about the channel, Revolt's "[W]eb design is stupid, the page is too long, too much surfing, people are expecting to see music artists, not surfs."
2) Uh, didn't anybody watch Making The Band?
3) Who's to say that Diddy can counter 40 years of the Gil Scott-Heron-instilled belief that "The Revolution Will Not Be Televised"?
5) A social network? Diddy, dude, you change your name like every six months! How is J. Lo going to find you?
And because what's a Diddy post without mention of "Bad Boys For Life"? Here's another gem from the vaults.
Photo via Facebook