Here at the Daily Dot, we swap GIF images with each other every morning. Now we’re looping you in. In the Morning GIF, we feature a popular—or just plain cool—GIF we found on Reddit, Canvas, or elsewhere on the Internet.
One of the most appealing qualities of GIFs, particularly those which loop seamlessly, is their silent, undemanding aesthetic spectacle. Or, in other words: ooooh, pretty!
That an experience may be superficially unintellectual doesn’t necessarily mean it isn’t moving, or art, maybe even great art: Ask Warhol about that. This GIF by the blogger at the Make Me Tumblr is one of those things which is on the one hand, so ordinary, and on the other, so miraculous.
Snow. Just snow.
Shown in reversed grayscale, the puffy flakes and clumps wisp down from a white-out sky noiselessly, unceasingly, beautifully—silently echoing the real-life experience. The transition is subtle enough to appear just a natural flurry of flakes. Clearly it’s managed to resonate, having snowballed 221,345 notes since Dec. 9.
GIF via Make Me/Tumblr