Photo via sakeeb (CC-BY)
The company, called See Jane Go, was started by investor William Jordan. Jordan, upon searching for a safe Uber alternative that he could recommend for his daughter, saw massive demand for a transportation service that women could depend on without the worry of becoming a statistic. As men are the ones on the receiving end of most ride-hailing sexual assault allegations, the logical step was to simply make the service female-only, from top to bottom.See Jane Go's drivers are exclusively women, and all passengers on the service must either be a woman or be hosted by a woman—men who request a ride for just themselves will be forwarded to Uber or Lyft. And this ladies-first approach goes all the way to the top, as a glance at the management roster of CEO Kimberly Toonen, COO Cassandra Miller, and CMO Sandra Sellani makes very clear.
The app and service itself is very much like its competitors Uber and Lyft. Requesting a ride prompts a price and estimate arrival window, and the rates are in line with what the larger apps typically charge.
As with any scalable service, See Jane Go is launching in a limited area before expanding, and you can only currently hail a ride if you're based in the Orange County, California, area.