What if, instead of getting angry, you could make money off President Donald Trump’s tweets?
Every time Trump tweetstorms about a company, their stock tanks. T3, an Austin-based marketing company, is reaping the benefits of this phenomenon by using artificial intelligence to short a company immediately after Trump mentions them in a tweet.
The Trump & Dump, an automated trading platform, is a bot that analyzes all of Trump’s tweets to see if he mentions a publicly traded company. When it finds a match, it runs a sentiment analysis to determine whether the tweet has positive or negative connotations.
If the tweet was negative, the bot instantly shorts the company’s stock.
T3 says its bot read the below tweet, shorted Toyota’s stock a second after the tweet went live, and made a ‘huuuuuuge’ profit.
Toyota Motor said will build a new plant in Baja, Mexico, to build Corolla cars for U.S. NO WAY! Build plant in U.S. or pay big border tax.
— Donald J. Trump (@realDonaldTrump) January 5, 2017
This isn’t an alternative revenue stream for the advertising corporation. The company is donating all of its money to the American Society for the Prevention of Cruelty to Animals.
So, just remember, every time Trump tweets, a puppy is saved.