8709909994_bb8c805dc6_b.jpg (1024×682)

Photo via Ruocaled (CC-BY)

Say goodbye to long, fruitless searches for a reliable TV guide.
Google is already the gateway to all kinds of useful information, but finding live TV listings online can still be a multi-step process, one that often yields imperfect results. Google hopes to fix that by integrating live TV schedules right into its search results. 

The search giant announced on Wednesday that TV listings will soon appear right on a search results page. They will show up in a special widget like those that appear when people search for mathematical calculations, weather, and tracked packages. Users will be able to customize the listings for their TV provider. 

Google

The move comes as Google expands its efforts in television advertising. The company's new "dynamic ad insertion" feature will let advertisers customize ad displays for each viewer, preventing irrelevant ads from taking up valuable screen time. 

Google didn't say exactly when live TV listings would begin to appear in search results, saying only that the feature would be available "soon." 

H/T 9to5google

Promoted Stories Powered by Sharethrough
google
Google is trying to cover up evidence that Ted Cruz is the Zodiac Killer
The Internet exploded earlier this year after we uncovered the possibility that presidential candidate Ted Cruz is the Zodiac Killer . And with good reason: What would happen if a murdering psychopath ended up in the White House, pulling the puppet strings of this country? (Again, we mean.)
From Our VICE Partners
Group

Pure, uncut internet. Straight to your inbox.

Thanks for subscribing to our newsletter!