chicken
American Apparel releases new XL sizes to mild applause. Then, tongue firmly in cheek, calls people who wear the new XL size "The Next Big Thing." Needless to say, a few "plus-sized" Internet fashionistas are taking issue.

It looked like American Apparel was finally catering to overweight customers. They released some of their popular items in size XL and set up an online contest, The Next Big Thing, where plus-sized women can compete to become the retailer’s first plus-sized model.

However, customers remembered the retailer’s statement last year of plus-sized individuals: “That’s not our demographic.

They certainly weren’t fooling Nancy Upton. The size 12 blogger said she found the contest, which asks curvy girls to post “booty-ful” photos of themselves, offensive.

"I thought, ‘Wow, they really have zero respect for plus-sized women,” she told Jezebel today. “They're going to line them up like cattle and make puns about them until they're blue in the face.’"

That’s when Upton decided to enter the contest herself. The 24-year-old enlisted a photographer to shoot glamour shots of her smothered with food. After entering the contest, she also put the photos on her new Tumblr, Extra Wiggle Room, where they have netted thousands of reblogs.

“It just occurred to me that based on their "Hey, come on, fatties, we want you to play, too" tone, wouldn't it be kind of brilliant to respond in a, "Thanks for letting me play, just let me try put down the pizza, first" similar mocking tone,” she told Jezebel.

Now Upton, who does not actually want to model for American Apparel, is currently poised to win the entire contest. You can still vote for her entry for the rest of the day.

Upton’s statement has inspired debate on dozens of blogs and Reddit. Whether she wins or simply comes close, American Apparel will have to address her soon.

Promoted Stories Powered by Sharethrough
Culture
The top 10 Pinterest hoaxes—debunked
Don’t believe everything you see on Pinterest. While it can be tempting to see the site as one big window-shopping experience, not everything pinned can be bought. Some pins are simply too good to be true.
plus size
Awesome lingerie brand runs body-positive reboot of Victoria's Secret ad
Last year, Victoria’s Secret came under fire for an ad that displayed a lineup of Angel bombshells with the caption “A Body for Every Body.” Almost immediately, women started taking offense to the assertion that the women represented “every” type of female body.
The Latest From Daily Dot Video
Group

Pure, uncut internet. Straight to your inbox.

Thanks for subscribing to our newsletter!