David Wittman used to merely score music for television commercials. Now he’s starring in one.

Better known as DJDave, Wittman is the 37-year-old rapper behind the summer smash, “Whole Foods Parking Lot.” You can now see him cruising in a Hyundai Elantra as part of a new advertising campaign that focuses specifically on YouTube stars.

Hyundai’s campaign also features Jorge & Alexa Narvaez, known for their cute-as-buttons cover of Edward Sharpe & the Magnetic Zeros “Home.” They tackle “Feliz Navidad” sitting in a Sante Fe, while Jessica (“People of Walmart”) Finch sings about Hyundai’s warranty.  

The advertising push caps an unprecedented wave of YouTubers crossing over into mainstream channels: Rebecca Black notched a Black “Friday” ad for Kohl’s; Annoying Orange landed a deal with Cartoon Network; and Kaleb Nation received his own reality series.

Wittman hinted at that potential.

“When something goes viral, it’s exponential,” he told the Daily Dot earlier this year. “[E]ach step is so much bigger than the next.”

In others words, it’s gettin’ real on YouTube.