YouTube stars featured in Hyundai commercials

Jorge & Alexa Narvaez
YouTube stars once again break out of YouTube and land in commercials.

David Wittman used to merely score music for television commercials. Now he’s starring in one.

Better known as DJDave, Wittman is the 37-year-old rapper behind the summer smash, “Whole Foods Parking Lot.” You can now see him cruising in a Hyundai Elantra as part of a new advertising campaign that focuses specifically on YouTube stars.

Hyundai’s campaign also features Jorge & Alexa Narvaez, known for their cute-as-buttons cover of Edward Sharpe & the Magnetic Zeros “Home.” They tackle “Feliz Navidad” sitting in a Sante Fe, while Jessica (“People of Walmart”) Finch sings about Hyundai’s warranty.  

The advertising push caps an unprecedented wave of YouTubers crossing over into mainstream channels: Rebecca Black notched a Black “Friday” ad for Kohl’s; Annoying Orange landed a deal with Cartoon Network; and Kaleb Nation received his own reality series.

Wittman hinted at that potential.

“When something goes viral, it’s exponential,” he told the Daily Dot earlier this year. “[E]ach step is so much bigger than the next.”

In others words, it’s gettin’ real on YouTube.


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This 4-year-old girl could probably give the Dog Whisperer a run for his money. Mealtime for dogs is always something of a production. When you own six pit bulls, it’s akin to an entire Broadway show in terms of effort and entertainment. One 4-year-old whose family owns six hungry pit bulls decided to take charge over their meal time, and as you can see below, she used the power of the kibble to gain complete control over the situation.
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