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Porn’s biggest domain registrar puts 1,000 new .XXX sites up for sale

Porn entrepreneurs, take note: Girls.XXX can be yours for $220,000.

 

Jordan Valinsky

Tech

Posted on Oct 24, 2012   Updated on Jun 2, 2021, 8:51 am CDT

Aspiring porn barons, whip out your checkbooks. A slew of new .XXX domains have just become available for purchase.

ICM Registry, the top level domain’s owner, is releasing Wednesday more than 1,000 .XXX addresses to sell on a first-come, first-serve basis. The keywords up for grabs are prime real estate to cater to the Internet’s pervy needs; however, they come at a hefty price.

At $220,000, Girls.XXX is the most expensive new domain up for sale. Fuck.XXX slides in to the second slot for $165,000, Cum.XXX lands in third place with $132,000, while Love.XXX ($79,530) and Mature.XXX ($75,000) sensually round out the top five.

DDD.XXX is the cheapest domain for sale at $330, so if you needed an incenteive to start that Guy Fieri-themed porno, we hope this isn’t it. Freeliveporn.XXX is also on sale that bargain price. (Of note, Seniors.XXX is also for sale for $1,320.)

The prices are determined by the traffic and search popularity on ICM Registry’s search directory. Search.XXX’s aim is to funnel users into .XXX-branded domain sites, thus strengthening what critics have claimed is ICM’s monopoly on online porn.

It’s working: Search.XXX has received more than 1.6 billion page impressions since its launch on Sept. 27, according to a press release. With Search.XXX acting essentially as a storefront for .XXX websites, ICM Registry is using it to determine what users want to watch and, more importantly, which .XXX websites it can sell.

“For years we’ve studied keywords—but in the last few weeks we have had the ability to know exactly what is currently driving consumers’ interests,” said ICM Registry’s CEO, Stuart Lawley in a press release. “Search.XXX allows us to provide real-time industry insight while protecting individual consumer privacy.”

With the .XXX domain all but controlled by ICM Registry, the Florida-based company is looking to expand their dominance and obtain .sex, .porn, and .adult domains.  If they’re successful, current .XXX domain owners will also have access to those three domain strings for free.

Photo via Jenna Jameson/Facebook

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*First Published: Oct 24, 2012, 12:45 pm CDT