Between blackouts and Beyoncé, we almost forgot to talk about the Super Bowl ads on social media; but apparently there were some.
Tide, Oreo, and Calvin Klein were among the companies that all proved to be watching the game. Once the blackout hit, which suspended play for a half hour, the companies took to Twitter to entertain bored fans. The one-off ads created the most quickly were handsomely rewarded with social media buzz—just ask Oreo.
Here are the tweets that generated the most buzz:
1) Oreo. This quick thinking ad on Twitter mocking the electricity outage racked up more than 14,000 retweets. It wouldn’t have been possible without some planning ahead, though: Oreo’s ad agency had the company’s executives in the room to approve ads like this on the fly.
2) Calvin Klein. The upmarket clothier capitalized on its sex appeal by posting a behind-the-scenes video on its Vine account of a Grecian-sculpted model working out.
3) Tide. Similar to Oreo—although not quite as clever—the detergent brand released a clumsily worded tweet relating a blackout to stains or something.
4) Audi. The luxury car company jabbed rival Mercedes-Benz for letting the lights go out at the Mercedes-Benz Superdome.
5) PBS. While other networks caved, PBS programmed its Sunday night lineup with an new-to-U.S. episode of Downton Abbey. It used the blackout to remind people it was still broadcasting.
Photo via Oreo/Twitter