How drones are changing the real estate market
BY WINNIE HU
The Georgian-style estate comes with a five-bedroom house and four wood-burning fireplaces, a separate studio and a heated pool on two acres in Greenwich, Conn. But it has a $6.1 million price tag, and more than a dozen showings since October had yielded no buyer.
It was time to bring in the drone.
Controlled remotely by a hand-held console, it took off from the driveway with a loud mechanical whine and hovered around 20 feet in the air to record video of the house against a wintry landscape of snow-flecked trees. Its handler later launched it inside, where it whirred past a chandelier and framed oil paintings before soaring up to the 30-foot ceiling for a panoramic view.
Within days, the footage shot by the drone was being edited into a slick video for Halstead Property’s website, where the drone-aided video of another offering—a $7.6 million beach house on Brush Island Road in Darien, Conn.—has been viewed more than 500,000 times.
Read the full story in the New York Times.