M-Pesa is a mobile phone-based system for carrying and spending money, usually the Kenyan shilling. It is so popular that M-Pesa transactions (approximately 80 per second) provide 31 percent of Kenya’s $33.62 billion gross domestic product, according to Quartz.
M-Pesa’s owner, the mobile company Safaricom, has customer base of 19 million people is practically speaking, all the adults in Kenya. 15 million of them use M-Pesa, providing a huge possible user group for Kipochi’s Bitcoin service. The service works well on feature phones as well as smart phones, making it practical for the developing world.
M-Pesa’s fees, coupled with Kipochi’s potential customer base, may make Bitcoin appealing to Kenyans, both in country and abroad.
In fact, Adam Draper, the CEO of the BoostVC incubator, which has invested in Bitcoin startups, has told the Daily Dot he believes remittances, the sending home of money by foreign workers, will be an integral element of the digital currency’s widespread adoption.
According to the World Bank (PDF), global remittances in 2012 are estimated to reach $408 billion, with an expected rise of 8 percent in 2013 and 10 percent in 2014, reaching $534 billion in 2015.
Kenyans work around the world and send money home. Even within Africa this is a problem, as banks and other systems, like M-Pesa, often encounter regulatory blocks that make transferring money difficult and expensive, even from countries like neighboring Uganda.
On a Reddit thread, Kipochi noted the possibility of expanding into Tanzania and South Africa.
Photo by Pernille Bærendtsen/Flickr