Bustle Skirt by ~Ledoux on deviantART
Bryan Goldberg raised $6.5 million to launch a man-helmed ladyblog named after a Victorian butt cage.

Heads up, media entrepreneurs: The next time you announce your $6.5 million website launch, you might want to make sure it's not a generic website with thoroughly well-trodden content that targets a demographic you're not in.

You'd think this would be a basic rule of thumb for anyone, but it's one that Bustle.com owner Bryan Goldberg is learning the hard way after his announcement of the site's launch went over like a potato bomb.

In a Tuesday blog post, Goldberg claimed that "with few exceptions (Jezebel, Refinery29, and PopSugar come to mind), the number of high-revenue publications aimed at women is much smaller" than those aimed at men.

A quick Google search would disprove this statement, as Amanda Hess notes in a Slate article titled, brilliantly, "Man Creates Very First Website for Women Ever." There are many many more "high-revenue publications aimed at women."

Many readers were even more baffled by Goldberg's suggestion that an ideal woman's mag might "offer career advice and book reviews, while also reporting on fashion trends and popular memes," something that popular websites like Jezebel, the Mary Sue, the HairpinHypable, Crushable, the Verge, xoJane, the Pioneer Woman, Reductress, and AfterEllen might all be surprised to learn that they don't already do.

But their readers were even more incensed, and hundreds of them, including several noted female journalists and heads of their own websites, flooded the comments of Goldberg's post to tell him so. Goldberg then got defensive, commenting that most of the "bloggers" dismissing him were probably "inclined to dislike Bustle because the founder was a man."

But according to detractors, it wasn't Goldberg's gender that was the kicker, but rather the condescension and the dismissiveness on display, coupled with the fact that the actual content of Bustle.com is nothing original.

"I do take issue with your framing of [Bustle's] vision as new and groundbreaking," journalist and TheLi.st cofounder Rachel Sklar commented. "[T]o say that betrays either a lack of familiarity with the space or a dismissiveness of those who have come before you in building it."

Meanwhile, Twitter had a field day, cracking jokes about "how to 'Bustle' a post." You just add mansplaining.

Photo via ledoux/deviantART

Promoted Stories Powered by Sharethrough
Business
Samsung's response to a customer whose phone caught fire only made things worse
Damage control is a tricky thing: One wrong move can make a small crisis exponentially worse. Such is the case for Samsung, which moved to suppress YouTube evidence that its Galaxy S4 smartphone can catch fire for no reason at all, only to have the original poster call the company out for it in a second video that received five times as many views as the first.
Business
What Ali Wore is the cutest fashion blog ever
Zoe Spawton, a food and documentary photographer from Melbourne, moved to Berlin and was working in a cafe when she met Ali. Every morning at 9:05 a.m., the same older gentleman would walk by on his way to work as a tailor. They’d exchange hellos, but he speaks little English and Spawton doesn’t speak much German.
The Latest From Daily Dot Video
Group

Pure, uncut internet. Straight to your inbox.

Thanks for subscribing to our newsletter!