THE DAILY DOT AUDIENCE: INFLUENTIAL, SOCIAL PROFESSIONALS
The Daily Dot delivers an audience of influential, tech-savvy, young professionals who are intelligent, fun-loving life-hackers who love music, film and live entertainment. Early research shows that Daily Dot readers are affluent, influential urbanites who use social media daily for communication and business. They are also heavy consumers of online news and entertainment and influence others in areas of technology, media, internet. They Like 107 brands on Facebook (3.5 times more than the average) with whom they are 28% more likely to spend money.
ADVERTISING AND SPONSORSHIP OPPORTUNITIESS
The Daily Dot offers many opportunities for marketers to connect with the Audience including unique social media and custom sponsorships as well as standard banner advertising, sponsored content, homepage takeovers, newsletter sponsorships, and custom events. Just contact Nicholas White to discuss your needs and how we can meet them.
The Daily Dot offers run of site standard banner advertising on a CPM basis.* We also offer volume-based discounts.
The minimum buy for any campaign is $500.00 per month.
Unique Daily Dot Social Sponsorships:
Twitter $2500/mo. Co-branding of Twitter page background. Creative included gratis if desired. Includes 1 sponsored tweet/week (4 total) and one “thank you to our sponsor” tweet (1 total). Also includes call-out and link in our official description. Mockup examples can be provided upon request. Facebook $2500/mo. Co-branding of Facebook page background and tiles. Creative included gratis if desired. Includes 1 sponsored update/week (4 total) and one “thank you to our sponsor” message (1 total). Also includes call-out and link in our official description. Mockup examples can be provided upon request.
Custom Sponsorships and Targeting:
The Daily Dot offers several custom content and special section sponsorships and pricing will be provided upon request. For example, marketers may sponsor both topic/section pages, or you can choose to target individual communities (Facebook, Twitter, Tumblr, YouTube, Reddit, etc.) or individual topics (News, Entertainment, Sports, Culture, etc.) The Daily Dot also offers full inventory takeover (boards, search elements, score breakdown pages) or sponsorship for the Comics.
Email Newsletter and RSS:
The Daily Dot’s email newsletter reaches 3K subscribers and boasts a 33 to 41 percent open rate. Advertising positions are medium rectangle (300 X 250) and are included at both top and bottom of newsletter. $1200 for minimum 4 week schedule.
We will be hosting numerous meetups (small) and events (medium to large) beginning in Q4.